Picture this … you’ve got EXCITING news to share about your company and you want to tell your friends in business on LinkedIn about it …
Your last post got 1,001 views, 10 likes, 5 comments. Because of this, you received 2 enquiries and converted 1 sale.
So, with this post (say it’s about appointing a new high-profile account manager), you’re hoping to build on the past success … but 4 hours after you post the update, you’re sitting with 1 like, 78 views … with it becoming apparent that not many of connections are getting to see it …
An article in Social Media Today confirmed suspicions that there was some sifting of posts at work. In their guest writer’s words, “content is then scored from a quality perspective before being passed along to human editors”, which means that every post is checked before it is cascaded further.
However, don’t worry, there are ways you can increase your post reach with some simple tweaks that the gatekeepers will LOVE!
Increasing LinkedIn post reach tips
Doing all the above is a sound way of ensuring your next post gets into the newsfeeds of your target audience.
Do you have any of your own tips and tricks to add?
Struggling with LinkedIn? Get in touch with me today to see how I can help you.
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