‘How can I increase the LIKES for my Facebook Page?’ is the number 1 question I am asked at networking events when the conversation turns to Facebook.
To help answer it for you, I am going to use a scenario you may recognise …
Picture this …
You’re a Fife based Florist and you’ve got a Facebook Page sitting at 199 likes …
You’re getting the odd LIKE here and there, but the conversations aren’t blooming into anything much more meaningful than that.
What can you do?
You take some time with a cuppa and think about your ideal customer ...
Who are they? What do they need from you? Where are they? When do they need you? How are you going to help them?
With this all firmly in mind, you can then get back to your Facebook page and do the following:
Get your friends from your personal profile on board
When it comes to business, we buy from people, not brands in the first instance. We value people who take the time to know us and understand our needs both personally and in business. You can get your friends on board by:
Collaborate with your friends in business
As people we are interested in other people on social media – what are they doing etc. however, the truth is, we’re primarily interested in ourselves at heart and content needs to appeal to us.
Host fun competitions
Think about what your target audience would really like to win. Is it that brand new bouquet you’ve launched? Or is it tickets to a flower show?
Host a competition which encourages people to like your page, like the post and comment with a phrase to keep the visibility on the post in the newsfeeds of your customers also. Also, most importantly, Go LIVE to announce the results …
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