Let’s go LIVE with a scenario you may recognise …
You’re scrolling through your Facebook newsfeed. You keep seeing your friends and the companies you’re following going LIVE on Facebook. You’re watching a couple of ‘LIVEs’ when you have time. You have decided that you would LOVE to ‘give one a go’ on your Facebook Business Page.
You are thinking that instead of doing Facebook LIVE on your own, you would like to go LIVE with a guest instead. It would put you at ease having something there alongside you, and with your social networking hat on, you know it would be great for your audience to see you supporting fellow, local businesses.
This is the idea … but now you’re in a panic … you’re thinking ‘How do I do that?’ ‘How do I do it well?’ Help is at hand for you. Here are three things you can do to overcome your panic.
Create an exciting series that people will want to tune in for
Most of us love a good series to watch (okay, binge on!), this is the same with Facebook.
Facebook loves a good series too and as a reward, they prioritise regular (series type), genuine interactions with your audience in the newsfeed.
Let’s say you’re a counsellor with your own business. You want to be reaching out to your audience in a supportive and engaging way.
A regular Facebook LIVE series you create could be called ‘Keep in Mind’ - where you invite other local professionals to offer advice to your audience on keeping well. For example, you could host a LIVE with a Nutritionist, a Yoga Teacher etc. on a monthly basis.
Prep, Prep, Prep in advance!
While Facebook loves a LIVE, as a social media consultant, I must stress that it is NEVER a good idea to go LIVE with no plan or conversation outline when you have a guest.
Prep for your LIVE guest like a pro
Invite questions during the LIVE
The whole idea of Facebook LIVE is to invite audience participation. So, it is always a great idea to invite your audience to contribute to the discussion.
Great practice for questions is to wait until your guest has finished their point, and then shout-out the person who has asked the question and have your guest answer what they have asked. In my experience, the audience have always asked brilliant questions.
I have gone LIVE on Facebook with THREE amazing guests so far and invite you to give them a watch for inspiration.
I hope you found this blog helpful. Now over to you …
What are your thoughts on Facebook LIVE?
What has been your experience of going LIVE with a guest?
I would love to hear them.
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