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How to … build a Facebook Business page that works smarter for your business

By Dane Thomson

· Tips

When it comes to our Facebook Business page, we need it to work smarter for us than what our personal profile does.

Our personal profile is where we speak with less filters. It’s where we can talk about the funny thing that happened down the supermarket. For some people, it's the place they share candidly what’s really on their minds.

Our business page is different, and the rules are ever-changing. The new changes to Facebook mean that to get more of your posts into the newsfeeds of your target audience, you’re now going to have to pay for them. This move has alarmed many small businesses like you.

However! There IS hope!


I am going to share FREE ways you can make your Facebook page work smarter for your business without reaching for your paid ‘sponsored posts’ option ALL the time.

  • Create an eye-catching cover photo (sized 1920 x 1080 px) so at a glance your visitors can see clearly what you do and offer. It could include the following:




-Contact details

You can create the banner on Canva for FREE!

For the Streets Ahead Social banner, I opted for a simple, high quality photo of me helping a client, accompanied by my business website address.

  • Fill in your company description

This is IMPORTANT. As well as explaining to your audience who you are and what you do, it can also be a memory jog for people you’ve met so they can refer you on! Keep your description short, snappy and to the point.

EXTRA TIP: Use words your customers use to make it relate to them.

  • Regularly post

Every business is different. It all depends on your social media strategy. A good rule of thumb is 1-2 posts per day. Good practice is scheduling posts at the beginning of the week so there’s always things happening, with a mixture of organic (posts you create there and then) to keep things social.

  • Clear calls to action – what do you want your audience to do?

I want you, my audience to feel helped from this blog and to get in touch with me today if you need any further Facebook assistance.

See you on Facebook!


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