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Award win for #ImStillDane social media campaign

By Dane Thomson

· Business

Our Founder, Dane Thomson was ecstatic to learn that he had won the coveted ‘Best Individual Category’ award in recognition of his summer #ImStillDane #100StreetsChallenge social media campaign.

Dane, who is a charity ambassador for Support in Mind Scotland, took part in the 100 Streets Challenge founded by Scottish Rugby legend Scott Hastings and his wife, Jenny to help raise awareness of mental health issues and promote good physical and mental health.

Dane’s winning social media campaign raised over £1,000 in JUST 7 days. It saw him engage in 100 open conversations about mental health whilst collecting 100 signatures on his T-shirt, a fitting memento for his efforts. It also saw him flooded with warm messages of thanks and support – including those from David Sole OBE, Scottish comedian Janey Godley, and Forth One.

Furthermore, for World Mental Health Day in October, Dane resurrected the walk for 1 day only with the focus being on saying thank you to sponsors. It also had a new, special theme - ‘A piece of cake’. This themed day was to highlight that in a perfect world, mental health should be ‘a piece of cake’ to talk about. The revival raised a further £100 for Support in Mind Scotland.

Speaking of his coveted award win, Dane said:

“I had such a positive, life-changing experience taking part in the 100 Streets walk. The people I met, the stories we shared will live on in my heart forever. The support I received from everyone was AMAZING. Streets Ahead Social was then born ...

In moving my career forward, I want to recapture the magic from that week and merge together my three personal and professional loves, being social, helping others and social media. I will do this by helping our small business clients bring their social media to life.

The purpose of social media is being social and small businesses have an outstanding opportunity to be creative and to lead the way. I want to bring Streets Ahead Social on board to help them on that journey.”

Support in Mind Scotland works to improve the quality of life for anyone whose mental health problems or mental illness has a serious impact on their life and on the lives of others, including family members, friends and supporters.

Further information can be found here:

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