With the whole world checking social media constantly at the moment, NOW is the time for your business to dust off those social media profiles ‘gethering stoor’ and start focusing on building and strengthening relationships with your ideal clients.
Here are 5 ways you can do this:
1) Keep your followers up to date with what is happening in your business
Right now, your followers may have questions such as: Are you still open for business? Are you now working online?
Be sure to keep these questions in mind and answer them in your posts.
Bonus Tip: A good time to post these updates is when the Government announces significant Coronavirus updates e.g. ‘Lockdown’ extension/lifting etc.
2) Share relevant and timely hints and tips
Let’s say you run a co-working space, you could share tips on:
3) Show your face (s)
People want to see the face (s) behind your business – especially right now. You can do this through ‘Meet the team’, ‘Behind the scenes’, ‘A day in the life of’ style social media posts.
4) Bust the jargon!
Are there ‘techy’, industry or clinical terms you are using that your followers may not understand? Why not dedicate a post weekly explaining what they are? For example: ‘The A-Z of…’.
5) Give old, relevant social media content a new lease of life…
Whilst it is indeed uncertain times for us all right now, one thing that IS for certain is that social media usage is at an all-time high and your business MUST now be seen online.
I can help you
If you’re feeling lost and overwhelmed with your social media presence for your business right now in these Coronavirus times, I’m offering FREE 1-1 30 minute ‘Social Media Drop-In Sessions’ over Zoom.
Register your interest for a session for your business by dropping me a line on: Dane@streetsaheadsocial.com
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