*Scrolls through social media news feed and pauses*
*Thinks to self* "How did that photo of Joe's office dog get 2,450 likes yet my '10 Top Tips' blog post has only managed 3 likes? There were some sound tips in there! You know what... why am I even bothering with social media?"
STOP! Don't throw in the towel just yet...
For your business to be successful on social media, you need to know how to engage your followers instead of just posting to them.
Right about now I guess you'll be thinking "Okay, Dane, How do I do that then?"
To help you, here are my '3 Quick Social Media Engagement Boost Tips' for your business.
1) Make your posts less 'salesly' - be more human
When we’re on social media, the last thing we want is to be bombarded with sales pitches and constant ‘buy my product’ messages.
Instead, don't be afraid to share stories from 'a day in the life of your business' and the fun 'behind the scenes' stuff.
When the time does come for asking for the sale, why not try a light-hearted approach? Instead of saying ‘buy my product’ why not try ‘here’s 3 very biased reasons why you need our product in your life’ and make use of emoji's to show the light-hearted nature of the message.
2) Ask good questions that motivate your audience to respond
Whether as a post on its own or at the end of that helpful blog you've just shared, why not try asking questions.
Here are a few examples:
3) Spend time interacting with your followers
Next time you’re waiting on your bus or train, spend that 10 minutes taking the time to like and comment on things that matter to your followers. Here are some examples:
The more you involve your social media followers in your posts, the more they will be interested in your business.
I hope you found these tips useful. Let me know in the comments 👇 which tip you found the most useful...
About Streets Ahead Social
In order to help do this, I can either provide businesses with training to manage their own social media presence or offer a fully managed social media content creation service.
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